Overview

Customer Acquisition Manager Jobs in Cape Town, South Africa at Ello Technology Pty Ltd

Position: New Customer Acquisition Manager

Ello Technology is hiring a New Customer Acquisition Manager to run the entire growth-and-close machine: brand trust, demand generation, and closers — with ruthless weekly scoreboards.

Primary Outcomes (Non-Negotiable)

  • Close R150,000 GP MRR per quarter (R600,000 GP MRR/year run-rate)
  • Deliver 1 qualified lead per business day into Zoho CRM (minimum)
  • 6 social posts per day consistently shipped (FB + Linked In primary)
  • Ensure Zoho CRM reflects reality (pipeline and forecasting discipline)

You Will Lead

  • Trust Engine Lead (Wix + Zoho marketing + content)
  • Pipeline Engine Lead (Go High Level  funnels + paid + lead ops into Zoho)
  • New Business Consultants (cold calling, networking, closing)

You coach, measure, enforce standards, and remove bottlenecks.

What You’ll Own

  • Weekly Growth & Revenue Meeting (scoreboards only)
  • Conversion bottleneck removal (lead quality, show rate, proposal-to-close)
  • CRM discipline (Zoho is source of truth)
  • Tight hand-offs between Trust → Pipeline → Sales

Non-Negotiables

  • Proven experience leading a growth + sales pipeline (not just marketing)
  • Strong grasp of conversion maths and performance systems
  • Ability to coach outbound selling and closing
  • Comfort with dashboards, scorecards, and accountability
  • Zoho CRM discipline (or ability to enforce it)
  • Calm leadership under pressure, direct communication, high standards

To apply:

send (1) a one-page 90-day plan for achieving the targets above, and (2) examples of scorecards you’ve used to drive performance.

Requirements
ROLE PURPOSE (WHY THIS JOB EXISTS)

To build and run a predictable revenue engine by aligning three moving parts:

  • Attention & trust (brand output + proof)
  • Lead flow & conversion (paid + funnels + automation into Zoho)
  • Closing (outbound execution + deal strategy + follow-up discipline)

    • This role exists to remove chaos and replace it with weekly throughput.

    90-DAY MISSION (DEFINITION OF DONE)

    By Day 90, this team lead has built a machine where:

    • Social output is consistent: 10 posts/day shipped with proof-first quality
    • Demand gen is stable: 1 qualified lead/day arriving in Zoho with correct attribution
    • Closers are executing a daily rhythm (calls, meetings, proposals, closes)
    • Weekly revenue scoreboard is running and improving
    • Team is on track to hit R150k GP MRR/quarter and sustain it

    OWNERSHIP AREAS (WHAT YOU CONTROL)

    Revenue outcomes (quarterly)

    • Own the quarterly close target (R150k GP MRR/quarter)
    • Own conversion bottleneck removal: lead quality, meeting show rate, proposal-to-close rate

    Operating system (weekly)

    • Run weekly Growth & Revenue Meeting (scoreboards only, no vibes)
    • Enforce Zoho CRM discipline (pipeline accuracy, next steps, stage criteria)
    • Ensure marketing and sales hand offs are clean and fast

    People + performance

    • Coach closers on cold calls, discovery, objection handling, and closing
    • Direct Trust Engine to produce proof assets needed to convert
    • Direct Pipeline Engine to prioritize conversion improvements and lead quality

    Tool ecosystem oversight

    • Zoho CRM is source of truth for sales + reporting
    • Go High Level  is capture + automation + performance funnels
    • Zoho Marketing stack runs newsletters/customer communication (Trust Engine owns, you oversee)

    KEY RESPONSIBILITIES (WHAT YOU DO WEEK-TO-WEEK)

    Weekly Growth & Revenue Meeting (non-negotiable cadence)

    Run a single weekly meeting that covers:

    • Bottleneck diagnosis (one biggest constraint)
    • Commitments by role (Trust, Pipeline, Closers)
    • Follow-up actions with owners and deadlines

    Scoreboards and targets (you own the numbers)

    You maintain one consolidated scoreboard with these minimum metrics:

    Brand / Trust (daily/weekly)

    • Proof assets created/week (target 10–15)

    Demand Gen / Ops (weekly)

    • Qualified leads/week (target ≥ 5; ramp to ≥ 1/day)
    • CPL (qualified), booked calls, show rate

    Sales Execution (weekly)

    • New GP MRR closed (weekly + month-to-date)
    • Pipeline coverage ratio (target 3–5× quarterly target)

    Pipeline integrity (Zoho discipline)

    • Define and enforce exit criteria per stage
    • Ensure next steps are scheduled and logged

    Conversion improvement loop

    • Every week: pick the single biggest leak and fix it:

    Coaching and enablement

    • Weekly call review: 3 cold calls + 2 discovery calls reviewed with closers
    • Provide feedback on messaging, tone, and control
    • Ensure closers follow the follow-up system (where revenue lives)

    Title: Customer Acquisition Manager

    Company: Ello Technology Pty Ltd

    Location: Cape Town, South Africa

    Category:

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