Overview
Creative Director; Advertising Jobs in Johannesburg, South Africa at Mindworx Consulting and Academy
Position: Creative Director (Advertising)
Key accountabilities:
Lead development & delivery of integrated, insight-driven creative advertising / marketing solutions and collateral that delivers value in line with client needs, expectations & requirements.
Drive consistent revenue growth by developing and proposing high-impact creative solutions that deliver compelling value to clients and expand the company’s share of the advertising / sponsorship market.
Differentiate advertising / marketing solutions from competitors in ways that increase market share and consistently grow revenue across all platforms.
Provide innovative thinking to maximise the potential for differentiated client value utilising the company’s unique range of radio, VE and digital media channels, platforms and applications.
Utilize audience insights, CRM analytics, and competitor trends to inform creative direction and influence advertiser spending patterns in favour of company media assets.
Meet deadlines for the submission of Client proposals and reports.
Develop new content-led and on-the-ground commercial opportunities that go beyond conventional advertising, enhancing SABC’s creative reputation and revenue base.
Track creative sales performance against targets, manage operating budgets, and ensure timely, accurate reporting through CRM and related strategic dashboards.
Develop Sales / Marketing proposal / concept templates, collateral, presentations and standardised reports that enhance the company’s reputation for professionalism and enable fast turnaround of proposals to clients.
Provide input into Intelligence & Analytics research proposals to guide scope and optimise pragmatic utilisation of outputs.
Integrate audience insights with evidence-based analytics to support creative campaign development to ensure client loyalty, unlock new revenue opportunities and grow market share.
Disseminate actionable market intelligence to guide concept ideation and influence client spend in favour of company platforms.
Maintain a dynamic, up-to-date client database to support targeted engagement, sales tracking, loyalty evaluation and campaign conversions.
Title: Creative Director; Advertising
Company: Mindworx Consulting and Academy
Location: Johannesburg, South Africa
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