Overview
Copywriter Jobs in Qesm El Maadi, Cairo, Egypt at Shosh Arabia
Title: Copywriter
Company: Shosh Arabia
Location: Qesm El Maadi, Cairo, Egypt
Company Description Shosh® Arabia is a leading online destination specializing in high-quality hair care products and professional styling tools. As a registered brand, Shosh® has rapidly expanded its presence across GCC countries and Egypt, serving a growing customer base that values premium care solutions. The company is driven by a strong commitment to innovation, customer satisfaction, and product excellence. Team members collaborate in a dynamic environment focused on elevating the hair care experience for customers across the region.
Role Description The Copywriter role at Shosh Arabia is a full-time, on-site position based in Qesm 1st Nasser City. The Copywriter will craft clear, engaging, and brand-aligned copy for product pages, marketing campaigns, social media, email communications, and website content. Daily tasks include researching product features and benefits, writing persuasive and informative copy, and proofreading materials to ensure accuracy, consistency, and adherence to brand guidelines. The role also involves collaborating with marketing, design, and e-commerce teams to develop messaging that supports product launches, promotions, and brand storytelling. The Copywriter will help maintain a consistent tone of voice across all touchpoints and contribute ideas to strengthen customer engagement and brand recognition.
Responsibilities:
· Develop creative copy for social media content, campaigns, ads, and digital platforms.
· Write engaging captions, headlines, taglines, and campaign messages.
· Create performance-driven copy for paid ads, including Meta, TikTok, Google, Snapchat, and other digital platforms.
· Write short scripts for reels, videos, voice-overs, and digital content.
· Support in building campaign concepts and creative directions.
· Adapt copywriting style based on the brand, audience, and platform.
· Work closely with the creative, design, and marketing teams to bring ideas to life.
· Translate briefs into clear, catchy, and relevant content.
· Generate fresh content ideas and hooks for different campaigns.
Requirements:
· 2–3 years of proven experience as a Copywriter or Content Creator.
· Experience in the Egyptian and GCC markets.
· Experience in writing for campaigns, social media, performance ads, and scripts.
· Strong portfolio showcasing creative copy, campaign ideas, captions, ads, and video scripts.
· Excellent writing skills in Arabic, with good command of English.
· Strong understanding of social media platforms and content trends.
· Ability to write both creative and sales-driven copy.
· Good understanding of brand tone of voice and audience behavior.
· Creative thinker with the ability to generate strong ideas, not just write copy.
· Ability to work on multiple brands and projects at the same time.
· Strong attention to detail and ability to meet deadlines.