Overview
Copywriter (1905) Jobs in Pretoria, Gauteng, South Africa at Crayon ️
Title: Copywriter (1905)
Company: Crayon ️
Location: Pretoria, Gauteng, South Africa
NOTE: Your application via LinkedIn will result in your profile and application being logged on the Crayon hiring platform. You can also view the job HERE.
Job bio
Join a vibrant digital marketing agency where creativity meets strategy. As our Copywriter, you'll craft captivating narratives across digital platforms, shaping brand identity and engaging diverse audiences. You'll be part of an energetic team, driving campaigns that make a mark in the digital world.
How you'll role
As a Copywriter at Red September, you will be at the heart of our content creation efforts, delivering compelling and precise copy for a broad array of digital platforms. You'll need to adapt to varied brand voices and target audiences, supporting marketing initiatives like brand awareness and customer conversion. Your role is crucial in crafting engaging content for websites, social media, and more, enhancing brand narratives and driving success in digital marketing endeavors.
What you'll do
- Write compelling copy for websites, landing pages, blogs, social media posts, email campaigns, newsletters, Google Ads, Meta ads, and other digital marketing content
- Develop creative concepts, headlines, taglines, campaign messaging, and calls to action
- Adapt writing style and tone for different clients, industries, audiences, and platforms
- Work closely with designers, social media managers, account managers, SEO specialists, and marketing strategists to deliver integrated campaigns
- Research client industries, competitors, target audiences, products, and services to create relevant and accurate content
- Apply basic SEO principles, including keyword usage, meta titles, meta descriptions, headings, and search-friendly content structure
- Edit and proofread copy to ensure accuracy, grammar, spelling, consistency, and brand alignment
- Interpret creative briefs and turn marketing objectives into strong copy ideas
- Assist with content calendars, campaign planning, and content strategy where required
- Review performance insights where available and improve copy based on engagement, clicks, conversions, or SEO performance
- Meet deadlines and manage multiple client projects at the same time
What you'll need
- Diploma or degree in Marketing, Communications, English, Journalism, Media Studies, or a related field
- 1–3 years of copywriting experience, preferably in a digital marketing agency, advertising agency, marketing department, or freelance environment
- A strong portfolio of writing samples, including digital copy, social media content, blogs, ads, or campaign work
- Excellent command of English, grammar, spelling, punctuation, and proofreading
- Good understanding of digital marketing platforms and how copy differs across websites, social media, email, and paid advertising
- Basic knowledge of SEO and content marketing
- Ability to write persuasive, clear, and audience-focused copy
- Strong research skills and attention to detail
- Ability to work under pressure and meet tight deadlines
- Willingness to receive feedback and revise copy when required
NOTE: Your application via LinkedIn will result in your profile and application being logged on the Crayon hiring platform. You can also view the job HERE.