Content Creator

Main Purpose of the Job

Working within existing corporate Brand CI guidelines, the Digital Content Creator’s primary focus is video editing – crafting compelling, high-quality content tailored for digital platforms. While the role involves some content curation and occasional on-site footage capture, the core responsibility is delivering polished, professional video content that aligns with brand identity and marketing objectives. The ideal candidate must be skilled in creating engaging reels, property, and lifestyle videos, as well as uploading, posting, and optimising video content across social media channels to maximise engagement.

Key Responsibilities

• Responsible for visual story-telling across multiple branches in the Gauteng region.
• Create and curate high-quality video content for Paid, Owned, and Earned channels using a mix of existing videography, stock footage, and original footage.
• Edit and refine video content for various digital platforms, ensuring a polished final product.
• Produce engaging reels, property, and lifestyle videos, optimising them for digital channels, including Instagram Reels, WhatsApp Business Statuses, Facebook/Instagram Stories, Google Business Updates, YouTube and our website/blog.
• Upload and schedule content across social media platforms, ensuring correct formatting, optimisation and timing for maximum reach.
• Enhance video quality through creative transitions, motion graphics, and colour correction.
• Curate and organise video assets to maintain a consistent visual identity.
• Capture video and still content as needed using a smartphone or other equipment.
• Conceptualise, storyboard, direct and execute engaging digital content that highlights properties, lifestyle elements, agents, and key brand initiatives.

Key Competencies

• Passionate, trendy and vibrant content creator with a pulse on current trends.
• Awareness of UX and CX best practices.
• Proficiency in video editing software such as CapCut, InShot, Adobe Premiere Pro, Final Cut Pro, Filmora, or similar tools.
• Strong understanding of video pacing, transitions, motion graphics, and platform-specific editing requirements for each placement (e.g., Meta, WhatsApp Business, Google Business, YouTube, etc.).
• Basic shooting skills with an eye for composition, lighting, and brand aesthetics.
• Ability to adapt content for different platforms and audiences.
• Familiarity with Social Media management and content scheduling tools.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Team-oriented, with the ability to create and present storyboards and ideas;

Education & Experience

• A relevant qualification in Video Editing, Videography and Social Media;
• 2 – 3 years of experience in video editing and digital content creation;

Knowledge & Skills Required

• Design and editing software such as Adobe Creative Suite, Final Cut, Filmora and Quik.
• The following skills would be advantageous:
  • Graphic Design skills;
  • Experience with drone photography and/or videography;
  • Previous Agency experience;
  • Owning your own equipment e.g. cameras, lenses, lighting etc.