Overview
Content & Campaign Specialist Jobs in Stellenbosch at Meridian Realty
Department: Marketing | Reports To: Marketing Manager
Location: Meridian Realty Head Office, Stellenbosch
Employment Type: Permanent, full-time
Company Overview | Meridian Realty, a multi award-winning company, stands among South Africa’s leading real estate agencies, delivering a comprehensive, full-service experience to both agents and clients. With over two decades of industry expertise and a national network of more than 180 iAgents, we combine technology and innovation with personalised service.
Our agents are supported by a dedicated in-house team of professionals, ensuring every aspect of the property journey is managed with precision, efficiency, and care.
Role Purpose |The growing marketing department is seeking a dynamic and highly creative Content & Campaign Specialist to help Meridian Realty deliver fresher, more targeted, and commercially effective marketing across its brand, platforms, and campaigns. This role requires strong critical thinking and the ability to apply strategy to every stage of execution.
The position combines content ideation, campaign development, creative thinking, light graphic design support, messaging, and digital marketing contribution. The successful candidate will think beyond execution, bringing original ideas that enhance brand awareness, drive audience engagement, support agent growth, and strengthen Meridian Realty’s position in the market.
Key Responsibilities
Content Ideation & Development
· Generate fresh, targeted content ideas across all marketing channels
· Develop content for key audiences, including sellers, buyers, agents, recruitment of agents, and regional markets
· Contribute to social media, newsletters, blogs, email campaigns, website content, and brand storytelling
· Ensure alignment with Meridian’s brand tone, strategy, and audience needs
Campaign Conceptualisation
· Develop creative campaigns for brand awareness, recruitment, agent support, and lead generation
· Collaborate with the Marketing Manager and management to tailor campaigns by region, audience, and objective
· Contribute messaging, creative direction, and contribute with rolling out the strategy
· Support execution of seasonal and strategic campaigns
Brand Messaging Support
· Refine and strengthen messaging across all platforms
· Ensure communication is clear, consistent, and audience-focused
· Translate business priorities into compelling content and campaign themes
· Contribute to a modern, cohesive brand voice
Creative & Design Support
· Assist in creating and coordinating visual content and campaign assets
· Support in the design of marketing collateral and improve overall creative quality
· Help develop engaging, relevant content formats, including social media reels
Digital Marketing & Channel Support
· Contribute ideas for social media, email, website, landing pages, and paid campaigns
· Support digital initiatives, including social media campaigns and other digital avenues
· Align content with lead generation, recruitment, and brand awareness goals
· Assist with database marketing through strategic content input
Agent Marketing Support
· Develop marketing concepts and tools to support Meridian agents
· Contribute ideas for value-added services, including branded content and local campaigns
· Help agents enhance their personal marketing efforts
Market & Trend Awareness
· Stay up to date with content, design, and digital marketing trends
· Bring fresh, relevant ideas into the team
· Help keep marketing approaches current and innovative
Key Performance Indicators
· Quality and originality of content and campaign ideas
· Relevance of content to target audiences
· Contribution to stronger campaign execution
· Improvement in brand freshness and creative direction
· Responsiveness and initiative within the department
· Practical contribution to agent-facing marketing value
· Support for measurable digital and campaign outcomes
Required Skills and Competencies
· Strong creative and conceptual thinking
· Good understanding of content marketing and digital platforms
· Ability to generate original campaign ideas
· Strong written communication and messaging instincts
· Good visual judgment
· Ability to work collaboratively with designers, managers and stakeholders
· Ability to work in a fast-paced environment, seamlessly assisting executing multiple projects at any given time
· Commercial awareness and audience sensitivity
· Strong organisational ability and follow-through
· Ability to balance creativity with practical execution
· Graphic design ability, but not the sole focus of the role
Ideal Experience / Background | Experience in content creation, marketing, campaign coordination, branding, digital marketing, or a related creative role | Exposure to social media, digital campaigns, brand communication | Real estate or property-industry experience would be beneficial but not essential | Portfolio of work, campaign examples or content samples would be advantageous
Personal Attributes
Creative | Proactive | Curious | Commercially aware | Ideas-drive | Energetic | Adaptable | Strong sense of initiative | Good feel for modern trends and audience engagement | Professional
Why join Meridian Realty? | Meridian Realty is a forward-thinking national real estate company with a strong support-driven model and ambitious growth plans.
To apply, please send your CV & portfolio to [email protected] along with a brief motivation outlining your relevant experience and why you would be a strong fit for this role.
Job Type: Full-time
Pay: From R20 000,00 per month
Work Location: In person
Title: Content & Campaign Specialist
Company: Meridian Realty
Location: Stellenbosch
