Overview

Communication & PR Lead Jobs in Cairo, Egypt at Converted

Title: Communication & PR Lead

Company: Converted

Location: Cairo, Egypt

About Converted:

Converted is the infrastructure for digital advertising in MENA. Founded in 2020 and now live across Egypt, Saudi Arabia, and the UAE, serving over 8000 paying businesses.

Role Overview:

We're hiring our first dedicated Communications & PR Lead to shape and elevate how Converted is perceived across the region's technology ecosystem. You'll drive Converted's corporate narrative, executive visibility, and strategic positioning across customers, investors, partners, policymakers, and the broader market.

You'll work directly with the Managing Director, Hilda Louca (Forbes ME Top 100 Most Powerful Businesswomen, Shark on Shark Tank Egypt), to strengthen leadership visibility and position Converted as the leading AdTech infrastructure company in MENA. This is a high-autonomy, high-impact role reporting directly to the MD, with the opportunity to build the function from the ground up.

Responsibilities:

Strategic Communications & Brand Positioning

  • Develop and evolve Converted's corporate narrative, messaging, and market positioning
  • Ensure consistent communication across all channels, markets, and stakeholders
  • Support the launch and positioning of new products, partnerships, and market entries

Media Relations & PR

  • Build and own relationships with regional and international media
  • Secure tier-1 earned coverage across Arabic and English publications
  • Lead communications around milestones, launches, partnerships, expansions, and investment rounds.
  • Prepare press releases, pitches, briefing materials, and manage interviews

Executive Visibility & Thought Leadership

  • Lead the communications strategy for the Managing Director and executive leadership
  • Manage thought leadership across LinkedIn, media, conferences, podcasts, and industry platforms
  • Track audience growth, engagement, and performance metrics
  • Ghostwrite articles, speeches, and executive content , translating company milestones into engaging storytelling
  • Build a sustained presence in regional tech and investment media

Events & Speaker Pipeline

  • Identify and secure speaker slots at key regional and global events (GITEX, LEAP, Step, Seamless, Forbes Women Summit, Biban, and equivalents)
  • Oversee submissions, keynote messaging, and on-the-ground support
  • Maximize pre, during, and post-event amplification

Awards & Industry Recognition

  • Manage submissions, supporting materials, and amplification of wins
  • Research and prioritize high-impact regional and international award opportunities (Forbes ME, Cartier Women's Initiative, MIT Tech, Arabian Business..etc )

Crisis & Internal Communications

  • Build holding statements, escalation protocols, and a 24-hour response playbook
  • Shape how Converted communicates internally as we scale across markets

Ecosystem & Investor Communications

  • Build relationships with VCs, founders, and industry organizations across Egypt and the GCC
  • Support investor communications around the Series A and beyond
  • Represent Converted in ecosystem initiatives and networking events

What Success Looks Like:

By Month 3:

  • Master narrative and messaging framework approved.
  • 12-month editorial calendar live.
  • 3+ press placements secured.
  • First panel submissions accepted.
  • Two award applications submitted.

By Month 6:

  • Converted regularly quoted in regional business and tech press.
  • MD confirmed at 2+ tier-1 regional events.
  • 1 award shortlist or win.

By Month 12:

  • Converted positioned as the reference voice on MENA ad infrastructure (quoted, not just featured).
  • Inbound from journalists, organizers, and award committees outweighs outbound.
  • MD on the wish-list of 3+ major events.

Requirements:

  • 7+ years in Communications, PR, Corporate Affairs, or Journalism, including at least 3 years in a senior role with direct accountability for tier-1 media placements
  • Proven experience in technology, AdTech, FinTech, SaaS, digital commerce, or high-growth startup environments
  • Active relationships with at least 15 senior journalists across MENA business and tech publications, demonstrated through recent placements
  • Native-level Arabic and English, written and verbal
  • Demonstrated success placing founders or executives in tier-1 regional press
  • Experience securing speaker slots at GITEX, LEAP, Step, Seamless, or equivalent
  • Ability to operate independently and build a function from scratch
  • Bachelor's degree in Communications, Journalism, PR, Marketing, Business, or related field

Compensation & Logistics:

Competitive salary commensurate with experience . Hybrid working based in Cairo Direct reporting line to the Managing Director.

How to Apply:

Send the following to ([email protected])

  1. Your CV
  2. A short note (max 300 words) on the single PR campaign you're proudest of : what you did, what landed, why it mattered
  3. Three specific media placements you personally drove in the last 18 months, with links
  4. Your LinkedIn profile

Applications without items 2 and 3 will not be reviewed.

Apply

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