Overview
Channel Marketing Manager Jobs in Johannesburg, South Africa at Rand Mutual Assurance
THE JOB AT A GLANCE
The Channel Marketing Manager is responsible for developing and executing an integrated channel and partner marketing strategy that supports all commercial growth priorities within RMA’s Commercial & Partnerships division.
As a direct report to the CEO: C&P, the role serves as the central marketing engine for:
- Direct Sales
- Broker & Intermediary Networks
- Alternative Distribution
- Relationship & Stakeholder Management
- Municipal & Public Sector Engagement
- Affinity & Partnership Channels
The incumbent strengthens employer, partner, and stakeholder engagement, enhances brand visibility, ensures market conduct compliance, and creates data-led marketing programmes that drive acquisition, retention, and channel productivity—while reinforcing RMA’s identity as a trusted social insurer under the COIDA mandate.
WHAT YOU WILL DO
Channel Marketing Strategy
- Develop and implement an integrated channel marketing strategy across all RMA distribution channels
- Align marketing plans with RMA’s growth roadmap (e.g., expansion into Class XIII sectors, Life product penetration, employer retention)
- Ensure every channel has clear positioning, value propositions, and campaign plans tailored to audience needs (large employers, SMEs, brokers, unions, public entities, affinity partners).
Campaign Development & Execution
- Build channel specific campaigns that support lead generation, education, employer onboarding, claim process awareness, and compliance engagement
- Partner with Sales & Distribution, Relationship Management, and Stakeholder Management to deliver targeted marketing materials and employer facing communication tools
- Oversee digital marketing touchpoints, including CRM communications, employer portal updates, email journeys, and segment targeted content.
Broker & Partner Marketing
- Design and manage a Partner Marketing Framework to support brokers, intermediaries, public-sector partners, affinity groups, and occupational health networks
- Produce accredited broker toolkits, compliance-aligned product briefs, and sales enablement materials
- Support partner onboarding with welcome packs, training assets, and marketing enablement workflows.
Brand, Messaging & Market Conduct
- Ensure all channel communication reinforces RMA’s brand promise: “People before profit” and aligns to the values of compassion, accountability, and integrity
- Guarantee compliance with TCF, POPIA, FSCA conduct requirements, public sector communication standards, and COIDA-aligned messaging
- Maintain a consistent tone, narrative, and visual identity across all channels.
Sales Enablement
- Develop fit-for-purpose sales enablement materials: presentations, brochures, employer toolkits, product sheets, FAQs, and objections-handling guides
- Work closely with Sales Support and CRM teams to ensure accurate and updated employer/partner information
- Support tender participation through content structuring, capability showcases, and solution positioning.
Insights, Analytics & Performance Management
- Use CRM and analytics platforms to track channel engagement, campaign performance, retention drivers, and employer behaviour
- Create dashboards and reporting packs for EXCO, Sales & Distribution leadership, and Relationship Management teams
- Measure ROI for channel initiatives and adjust plans based on performance insights.
WHAT YOU WILL GET IN RETURN
We offer great opportunities for personal and professional development in a stable company that is 132 years strong. The role comes with a competitive salary package and various benefits. Furthermore, you will be part of a dedicated group of colleagues who value teamwork and collaboration.
Turnaround time
The shortlisting process will only start once the advert due date has been reached. The time taken to complete this process will depend on how far you progress within the recruitment process and the availability of our managers. Kindly note that should you not receive a response within 21 days, please consider your application unsuccessful.
Closing date: 3rd June 2026
Our Commitment to transformation:
In accordance with the employment equity plan of Rand Mutual Assurance and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.
Title: Channel Marketing Manager
Company: Rand Mutual Assurance
Location: Johannesburg, South Africa
Category: