Overview
Brand Manager Jobs in Cairo, Egypt at Wadi Degla Developments
Title: Brand Manager
Company: Wadi Degla Developments
Location: Cairo, Egypt
Main job duties and responsibilities:
- Corporate Brand Strategy: Assist in the development of long-term marketing strategy, and lead the development and implementation of short- to medium-term action plans, including the timely rollout of core brand initiatives.
- Corporate Brand Campaigns: Lead the development and rollout of ATL, BTL and Digital Campaigns to achieve corporate brand equity and lead generation objectives.
- Multichannel Brand Experience: Develop and align brand guidelines and initiatives to increase brand equity and improve customer experience and conversion across touchpoints including website, digital channels, community branding, sales offices and call center.
- Coordination and Stakeholder Management: Collaborate effectively with marketing colleagues and internal departments to ensure alignment and smooth execution of marketing plans. Lead the agency/service provider selection and contract management processes.
- Market and customer insights: Collaborate with research, digital teams and other departments to generate and report on market and competitor insights. Identify market shifts, opportunities, threats, customer sentiment and brand evolution paths.
- Team Management: Lead, mentor, and evaluate the corporate brand team by setting clear roles and priorities, providing ongoing feedback, setting developments goals, and fostering a collaborative environment.
- Operational Efficiency and Reporting: Manage budgets and KPIs and implement actions to enhance workflows, productivity, campaign delivery and budget adherence.
Job requirements:
Educational background and previous experience:
- Bachelor’s degree in marketing, Business Administration, Communication, or a related field.
- An MBA or a professional post-graduate certification in Marketing/Brand Management is highly advantageous.
- Minimum of 5 years of progressive experience in brand marketing.
- Experience in a leadership or team management role, with demonstrated success in mentoring direct reports and driving cross-functional collaboration.
- Solid experience in managing multi-channel campaigns (ATL/BTL/Digital) and a history of successfully monitoring and optimizing marketing budgets.
Knowledge and Functional Skills:
- Excellent communication and presentation skills
- Excellent interpersonal skills
- Ability to steer a complex organization towards consistent brand communications
- Results-oriented and have demonstrated creativity through prior work.
- Excellent objective-setting and analytical skills.