Brand Manager

Your Role: Brand Custodian & Growth Driver

As the Brand Manager, you’ll oversee a list of allocated brands’ positioning, performance, and expansion, ensuring it resonates with consumers, retailers, and key market segments.

How You’ll Make an Impact:

Brand & Product Strategy

• Manage the product portfolio and drive strategic product launches.
• Align brands with consumer needs, key retailer groups, and regional market trends.
• Analyse brand performance, conduct research and make recommendations for product portfolio improvements.
• Implement growth drivers through trade activities, brand awareness campaigns, and national & tactical projects.

Sales & Market Insights

• Analyse sales data, market trends, and consumer behaviour to identify opportunities.
• Adapt brand strategies to reflect market shifts and retailer dynamics.
• Ensure brands stay competitive through a clear understanding of the retail landscape.

Project Execution & Budget Management

• Plan and execute marketing campaigns with the Brand Marketing Manager.
• Work with internal teams and agencies to bring brand strategies to life.
• Monitor performance and make data-driven decisions to optimize results.
• Track and manage budgets to ensure the best ROI on marketing activities.

Retail & Trade Engagement

• Strengthen brand presence across key retailers and distribution channels.
• Engage with key account managers and execute activities to drive in-store visibility and sales growth.
• Work closely with sales teams to align brand goals with retail execution.

Why Montego?

We’re Africa’s leading pet nutrition brand, rapidly expanding into international markets. Join a team that values innovation, collaboration, and market leadership in the pet care industry.

What We’re Looking For:

• Brand Custodian – Experience in managing brand portfolios and market positioning.
• Marketing Expert – Diploma/Degree in Marketing, Business, or a related field.
• Strategic Thinker – Proven experience in FMCG or the pet industry.
• Data-Driven Decision Maker – Strong ability to analyse sales trends and consumer behaviour.
• Campaign Leader – Skilled in trade activations, brand awareness, and tactical projects.
• Retail-Savvy – Understanding of key retailer groups, channels, and competitive dynamics.
• Tech-Savvy – Proficient in CRM tools and marketing software.