Brand and Marketing Specialist

• Develops multiplatform digital marketing strategies by working closely with the Product Management team to understand broad product strategy and ensure full alignment and optimization of each.
• Measure and report on performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Deliver actionable business insights to improve future digital marketing campaigns
• Conduct UX audits with the aim of auctioning website improvements
• Stay up-to-date with new digital technologies/tools and provide ideas that enhance web, email, and social media efficiency and effectiveness
• Collaborate with internal teams, agencies and vendors to create landing pages and optimize user experience
• Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
• Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.

Is this job for you?

This role requires someone with a Matric and Relevant Marketing Degree and Social media marketing qualifications. Min 5 years digital marketing, brand management or digital agency experience. Ability to work under pressure and to tight deadlines in a rapidly changing environment and have a good understanding of what creative will work well in each channel. Experience in using UX and websites. Good interpersonal skills – being able to explain to others, including senior leaders, what impact marketing is having beyond clicks and views. Be creative and ability to test new ideas in the market. A candidate who is experience of Salesforce Marketing Cloud, Aurea, Adobe Analytics & Jira advantageous but not essential. Be highly organised, creative, analytical and inquisitive, with excellent attention to detail you will stand out.

To make sure nothing is forgotten

To take ownership of the development and implementation of all digital marketing initiatives for both Corporate and Product Brands.

Legal Statement

“We value the importance of a diverse workforce as a cornerstone of our business success. Our primary focus in selecting the most suitable candidates for our roles is based on their skills, qualifications, and experience. We wholeheartedly embrace the principle of equal opportunity in our employment processes and are committed to eliminating any unlawful discrimination in our hiring practices”.

Job Reference: ZAF00571