Overview
Assistant Brand Manager Jobs in City of Cape Town, Western Cape, South Africa at Himalaya Wellness METAP
Title: Assistant Brand Manager
Company: Himalaya Wellness METAP
Location: City of Cape Town, Western Cape, South Africa
JOB PURPOSE
As an ABM for Himalaya Personal Care, the person will be responsible for delivering growth and share gains in the most critical categories for the company, Face, Oral and Baby. The focus will be on optimising Marketing ROI and developing/ leveraging the NPD pipeline to deliver profitable business growth. The ABM will work closely with the Brand manager in planning and implementing all brand strategies for the face, oral, and baby care category across all key markets.
JOB RESPONSIBILITIES
Support the brand manager in defining the strategic direction for Personal care across focus markets. Data-based decision making to drive profitable category growths
- Offtake Analysis (Data Orbis, E-POS data)
- Primary sales/NSV and Vol Analysis
- Category P&Ls
Be the anchor in cross-agency (creative, digital, PR) interactions for effective 360-degree communication development on assigned categories
Work closely with the brand manager and local cross-functional team on end-to-end rollout of the assigned category NPDs (Consumer Research, Product innovation brief development, Interaction with innovations team, Financial assessments, Trade launch presentations, 360 campaign and in-market roll-out)
Market Intelligence and overseeing the implementation/ execution of Marketing activations in line with category and brand strategies
Consumer Research coupled with internal & external data analysis to generate relevant hypotheses and action plans
Regularly interact with the sales, supply chain, Finance, Regulatory, and R&D to ensure delivery of category objectives for existing business and NPDs
Ensuring artwork development, compliance and delivery for existing products/ NPDs as per regulatory norms
Supporting the critical administrative tasks that drive One Himalaya and Personal Care Marketing activities and enhance the Himalaya Consumer experience. These include: Loading of Cost estimates for PO's; Management of Influencer campaigns; coordination of samples, stock and product hampers.
SKILLS/KNOWLEDGE
Analysis & Interpretation of Data (highly desired), Excellent MS Excel skills
Consumer Marketing and Brand Management experience, basic understanding of brand P&Ls
Working on New Product Launches from Product Brief to Launch
Sound understanding of sales channels (modern trade, general trade, e-commerce), sales systems, and processes
Basic understanding of trade and shopper marketing principles
Understanding and Experience in brand communication development – from brief to creative feedback to final asset delivery
Experience in handling external stakeholders – creative agency, media agency, POSM vendors, etc
Clarity and thought in presentations, structured thought process in preparation of briefs.
QUALIFICATION & EXPERIENCE
A post-graduation degree in Business/Marketing from a good institute
2–4 years of experience in brand management or related FMCG marketing roles, ideally within established FMCG companies.
Exposure to Brand Management, New Product Launches, Media Planning and Market Research
Experience in Skin Care/ personal care products preferred but not mandatory.
Fluent in English