Area Sales Representative

Jo Nuts is looking for 5 highly motivated Area Sales Representatives to join our Commercial & Distribution team and contribute to the continued growth of our business across multiple trade channels.

The successful candidate will be responsible for driving sales growth, strengthening customer relationships, expanding distribution, and ensuring excellent execution across the assigned territory.

Main Responsibilities

• Deliver and Achieve sales, distribution, and collection targets within the assigned territory.

• Manage and develop customer relationships across General Trade, Wholesale, Modern Trade, and E-Commerce channels.

• Identify business opportunities to increase sales, customer coverage, and market penetration.

• Expand distribution and improve SKU penetration across assigned accounts.

• Ensure strong product availability, visibility, merchandising, and promotional execution in the market.

• Manage customer portfolios to deliver sustainable growth and maintain healthy commercial relationships.

• Execute customer servicing activities including order management, delivery coordination, and follow-up.

• Monitor customer stock levels, sales performance, and market trends to identify opportunities and risks.

• Conduct regular market visits to evaluate execution standards, customer performance, and competitive activity.

• Responsible for cash collection activities and transactions, and ensure compliance with company policies and credit terms.

• Provide accurate sales reports, forecasts, and market feedback to support business planning.

What Success Looks Like

• Consistently deliver sales, distribution, and collection objectives.

• Expand customer coverage and strengthen market presence.

• Improve product availability, visibility, and execution quality.

• Build long-term customer partnerships and drive account growth.

• Identify and convert market opportunities into sustainable business results.

Qualifications

• Bachelor’s degree in Business Administration, Commerce, Marketing, or a related field.

• 5+ years of FMCG sales experience.

• Proven experience in territory management and customer development.

• Strong understanding of FMCG distribution and route-to-market operations.

• Experience in General Trade and Wholesale channels is required.

• Exposure to Modern Trade and E-Commerce channels is a plus.

• Strong communication, negotiation, and relationship management skills.

• Good analytical, reporting, and problem-solving abilities.

• Valid driving license.

You can also send your CV to: [email protected]

Why Join Jo Nuts?

At Jo Nuts, you’ll have the opportunity to make a direct impact on business growth, develop your commercial capabilities, and take ownership of a territory with significant growth potential. We value accountability, customer focus, teamwork, and a results-driven mindset.